The Trends Reshaping Trail Running Participation, Culture, & the Marketplace

Today we continue rolling out sessions from the 2026 edition of TrailCon. We're sharing a panel discussion about the state of the trail industry and marketplace featuring three great speakers:

David Callahan - Co-CEO of UltraSignup
Stephen Holmberg - Founder/CEO Insight Accelerator
Jenny Karn - Research & Insights Leader, Sports & Fitness Industry Association

The session focuses on data emerging from the sport and what we can deduce about the health of the trail running economy, including race participation, format shifts, consumer habits, and more.

Learn more about TrailCon: https://trailconference.com/

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Thanks to our sponsors who help make our show possible!

Patagonia

We're proud to welcome Patagonia back to the show. Check out the Patagonia Nano-Air®, your new favorite do-anything layer, perfect for fall on the trails. https://www.patagonia.com/shop/favorites/nano-air?utm_source=freetrail&utm_medium=endemic&utm_campaign=F26_nanoair

Neversecond

Neversecond is the longtime fueling partner for Freetrail and many of the top elite athletes in our sport. Not to mention they are owned and operated by some of the best people in our sport. Use code FREETRAIL25 for 25% off your first order of Neversecond nutrition at https://www.never2.com

Nomio

We're excited to welcome Nomio to the show! We've been super impressed with the brand and taken note as they've added trail superstars like Hans Troyer and Tove Alexandersson to their growing athlete roster. Nomio is a performance shot for high effort sessions and races. Learn more about the product and science at drinknomio.com and you can use code Freetrail15 for 15% off your order. North American orders can be placed through thefeed.com and details on international orders can be found at drinknomio.com

KetoneIQ

We've been using Ketone shots and working with the brand for the past handful of years. The product is great for your workout or we also like to take a Ketone shot to keep us powered throughout the workday. Use this link for 30% off your subscription of Ketone-IQ - https://ketone.com/pages/dylan-bowman

Freetrail Links: Website | https://freetrail.com/ Freetrail Pro | https://freetrail.com/freetrail-pro/ Patreon | https://www.patreon.com/dylanbowman Instagram | https://www.instagram.com/runfreetrail/ YouTube | https://www.youtube.com/channel/UC8MKI1xB8YMchI1764zJXHg Freetrail Experts | https://freetrail.com/freetrail-experts/

Dylan Links: Instagram | https://www.instagram.com/dylanbo/ Twitter | https://twitter.com/dylanbo LinkedIn | https://www.linkedin.com/in/dylan-bowman-06174380/ Strava | https://www.strava.com/pros/1596921