The Run4It Podcast
The Inner Workings of Footwear Innovation at Brooks, with Bryan Bhark
53m
In this episode, Finlay is joined by Bryan Bhark, Manager of Footwear Innovation & Development at Brooks.
Based in Seattle at Brooks' global headquarters, Bryan is part of a knowledgeable and passionate cross-functional team, responsible for pursuing new knowledge and advancing Brooks' footwear creations - in line with customer (runner) needs, new discoveries and technological advancements.
He provides a fascinating insight into the inner workings of product creation at Brooks - including how midsoles are created and developed, how a shoe is taken from concept to market, the evolution of DNA Tuned and the launch of the Glycerin Max, alongside some teasers about what's in store for the future.
Bryan shares his most memorable moment at Brooks to date. That being hand delivering the Brooks Hyperion Elite to Des Linden before her momentous Boston Marathon win in 2018.
He also highlights the importance of scalable innovation for the everyday runner and the crux of the challenge being "to create that moonshot innovation that can inspire and provide the best performance benefit for our athete, but we also have to have a plan on how that can scale to the everyday runner because that's what's most important." (00:46:28)
Follow Brooks on Instagram at @brooksrunninguk and @brooksrunning.
To get in touch, email: thepod@run4it.com.
