From Viral Videos to Endurance Miles: How Anna Sitar Is Redefining Discipline and Growth

Most people see Anna Sitar as a creator. Fewer people know she’s quietly stacking endurance goals, like marathons, long training blocks, and now Ironman-level ambitions, to show what happens when you commit to something long enough for it to change how you think, work and live.

Anna is a content creator and influencer known for her lifestyle vlogs, relatable content and warm and engaging personality.

Her dynamic “I Don’t Want It” TikTok series has propelled her to incredible media heights; she has over 11 million followers on TikTik and over 1.5 million on Instagram.

Anna is a Mechanical Engineering undergraduate from Western Michigan University. She moved to Los Angeles in 2019 to pursue her master’s, and it ultimately fueled her career as a content creator.

Anna is the founder and creator of the A N X N A clothing brand, and has worked with companies like Dior, Louis Vuitton, Delta, Amazon and Google.

She is also slowly building up her endurance athlete profile these past few years: she recently completed the New York City Marathon after running the Honolulu Marathon in 2024. According to recent activity, she is training for an ironman, working to become a more well-rounded long distance athlete.

Because of that, Anna’s story is a reminder that running doesn’t have to be about times or podiums to be meaningful. Sometimes it’s just a place to test who you’re becoming next.

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