s5/e28 Running Shoe Reviews, Ethics, and Evolution with Kofuzi

In this episode, I sit down with Mike Ko, better known online as Kofuzi, to talk about his evolution from everyday runner to one of the most trusted voices in running shoe reviews on YouTube. We dive into the intersection of gear, performance, and personal preference, and how the right shoes can change everything about your running experience.

What You'll Learn:

How Kofuzi turned his casual runs into a full-blown content career
Why there’s no one-size-fits-all approach to running shoes
How to think critically about reviews and gear hype
The role of comfort, tech, and transparency in today’s running gear
What to look for when building your own shoe rotation

Chapters:

00:00 Introducing YouTube Creator Kofuzi

10:09 Kofuzi’s YouTube Origins: From Runner to Reviewer

14:46 Authenticity, Honesty, and Ethics Online

19:32 Negative Reviews Online

22:29 Individual Preferences with Running Shoes

29:49 What to Look For in Running Shoes

38:15 Quality vs Quantity

43:53 Developing a Shoe Rotation

48:09 How Long Do Running Shoes Last?

55:16 How Mileage Impacts a Shoe

01:05:10 Advancements in Shoe Technology

01:12:23 What's Next for Kofuzi and Where to Find Him

Connect with Kofuzi:

Instagram: instagram.com/kofuzi

YouTube: https://www.youtube.com/kofuzi

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Research & production assistance by Sophie van Leeuwen