Last year’s Cloudsurfer was one of my favorite On shoes. For 2025, the midsole gets narrower in the footprint, stiffens up a bit, and get a bit more fitted in the upper. All these changes make for a certainly more On experience. And while I prefer the upper and enjoy how nimble the shoe now is, I miss the relaxed cushion of the prior iteration.
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Also, On is trying to address the squeak from their shoes. They’ve added texture and ridges to the interior of the Cloudtec Phase. I think the idea is that, with the added grippiness, the compressed upper and lower layers of the midsole won’t slide against each other. I never had an issue with squeaking, so those of you who did have it will have to let me know if this works.
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Disclosures: this shoe was provided for me to review. No one is paying me to make this video or to include their brand in this video. No one will get a chance to preview the video before it goes up on YouTube